Three founders, ten founding businesses,
every receipt published.
Dylan Alaalatoa
I build the back-office machines — the systems that draft the quotes, chase the invoices, watch the compliance clocks and, for the shops that want it, scan the tender boards. Grafta is those machines, built for one trade business at a time. When you email, I answer. When it breaks, I fix it. There is no support queue because there is no one to queue behind.
Beau Yates
Co-owner of Grafta. Three names stand behind every build — equal partners, all reachable, no hiding behind a brand.
Noah Sullivan
Co-owner of Grafta. The systems behind it run on infrastructure the three of us stand behind together.
What Grafta actually does
The short version: your quotes go out the same day, on your rates, in your words. Your invoices get chased — politely, then firmly, in wording you approved — until they're paid. Compliance clocks get watched daily: licences, insurances, payment-claim windows. Missed calls get texted back before the caller rings the next bloke. Strata and builder work orders become jobs on the board instead of unread emails. And if you chase government, council or strata work, the tender boards get scanned every morning too — only the ones that fit you, texted through with a YES/NO.
Every business gets a different mix. A word-of-mouth sparkie needs the phone and the quotes; a commercial subbie needs the compliance wall and the tenders; a strata plumber needs the work orders. Your 15-minute intake decides your build — that's the whole point.
Why this exists
Every tradie over five blokes has bought software. Simpro, ServiceM8, Tradify — good tools, and most of them end up half-used, because software only works if someone feeds it, and the someone is always you, at the kitchen table, at 9pm. The industry's answer has been more software.
Grafta is the opposite bet: you shouldn't learn anything. The system texts you, you reply YES or NO, and the paperwork happens. It works alongside whatever you already run — Xero, MYOB, ServiceM8, Simpro — as a user you invite, not a replacement you migrate to.
Where it started
Before Grafta took a single client, we proved the machine on a live pilot for a 20-year, ten-person Sydney trade operation. That build taught us the real lesson: no two shops run the same, so Grafta doesn't start with features. It starts with a 15-minute intake and your last five jobs, and the build follows how you actually work — which is why the first thing most clients see live isn't a dashboard, it's their own quote, drafted their way, ready to send.
How we keep it honest
- Ten founding businesses, capped. Built one at a time, each locking their founding rate for 24 months. We'd rather run ten well than a hundred badly.
- Four baselines, measured on day 0 — admin hours, quote turnaround, money outstanding, deadlines hit. Every win goes in a ledger you can read. If 90 days of receipts don't cover the retainer, the month's free and you can walk.
- Receipts, not testimonials. Client names and numbers get published here as they're earned and released — never bought, never invented. Until then, the ledger stays blank in public and full in private.
- Nothing sends without your YES. Every quote, invoice and chase message starts as a draft that needs your word — and the Terms say in plain English who's responsible for what.
- You own the exit. Your number, your data, your rate book, your runbooks — handed back in one pack, any time, and our copies deleted. Month-to-month, no lock-in, ever.
Talk to me
Fifteen minutes of plain questions gets you a free build sheet — what we'd run for your shop, what it costs, what it should save — before you spend a dollar. Or just email me a question; you'll get a same-day answer from the bloke who builds the thing.
Get your build sheet